Social publishing
Eleven networks. One composer.
Write once, customize per network, schedule everywhere — with approvals, a shared media library, best-time suggestions, and per-post analytics. The Hootsuite you don't have to pay separately for.
Composer
One draft, tailored per network
Start from shared content, then override caption, media, and post type per target — a thread for X, a carousel for Instagram, an article for LinkedIn. Attach multi-image and video media, shorten links with UTM parameters, queue a first comment, and let AI write caption variants.
- Per-target caption / media / type overrides
- Post types: feed, reel, story, carousel, thread, short, text, poll, article, pin
- Link shortening + UTM builder
- Auto-posted first comment
Networks
Planner
See the month before it happens
Month, week and list views of everything scheduled, color-coded by network. Recurrence rules handle the drumbeat posts; best-time suggestions place the rest. A background sweeper re-queues anything that misses its slot, and notify-mode routes posts to a human for final publish where APIs require it.
- Month / week / list planner + drafts board
- Daily / weekly / monthly recurrence with until/count
- Best-time-to-post suggestions
- Auto-publish or notify-a-human per target
Approvals & library
Governance for the brand-conscious
Route drafts through request → approve/reject with notes. Keep every asset in a shared media library. Group posts into campaigns with default tags and UTM parameters, time-boxed dates, and rolled-up analytics per campaign.
- Approval workflow with reviewer notes
- Shared media library
- Campaign grouping with roll-up analytics
- Bulk CSV import for content calendars
Analytics
Know what worked, per post, per network
Impressions, likes, comments, shares and clicks are polled from each network into columnar storage and joined with link-click tracking. Compare posts, spot the outliers, and feed the answer back into next month's calendar.
- Per-post metrics across all networks
- Campaign-level roll-ups
- Click tracking via shortened links
- Broadcast (email/SMS/WhatsApp) stats live here too
Also in the box
Social engagement inbox
Comments and mentions from IG, FB, X, YouTube, Bluesky, Reddit and Threads flow into the inbox.
AI captions
Generate caption options in your brand voice, per network.
Broadcasts
Email, SMS and WhatsApp sends to audience lists, grouped under campaigns.
Rate limiting
Per-network pacing so bulk scheduling doesn't trip platform limits.
Permalinks & retries
Per-target status with external IDs, permalinks, and retry.
Drafts board
A parking lot for ideas that aren't scheduled yet.
Works better together
Related modules
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